The symbiosis between tourism and film:

At first glance, the tourism and the film industry don’t have much in common. However, both industries can profit from each other immensely, in particular when it comes to the development and promotion of products. My consulting services utilise these synergies.

Rural New Zealand profits from Hobbit tourism

19 November 2015

The latest report shows that New Zealand’s Matamata region, home to the Hobbiton film set from the LOTR and the Hobbit trilogies, still profits from film tourism in a major way.


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Invitation from the Public Relations Association Austria – Tyrol

11 November 2015

I have been invited by the Public Relations Association Austria – Tyrol to participate in a panel discussion on the film tourism after-effects of James Bond – Spectre. The event will take place in January 2016.

Link to the Public Relations Association Austria – Tyrol

Bond in Tyrol

6 November 2015

With the release of Spectre, the whole region of Tyrol, Austria is in Bond fever – and has all the right reasons for doing so. Being one of the main locations, besides Rome, Mexico City, London and Tangier, the Tyrolean winter landscape provides the perfect backdrop for a major showdown.

Image: Ötztal Tourismus

Image: Ötztal Tourismus

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Northern Ireland: Assessing Game of Thrones tourism products

1 November 2015

I have been asked by Northern Ireland Tourism to assess the various Game of Thrones tourism products on offer.

Nordirland_Game of Thrones Country

Interview in Hotel & Touristik

30 October 2015

I was interviewed for the October issue of the Austrian magazine Hotel & Touristik which features film tourism as the cover story.

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Live the Bond Lifestyle

Great film tourism campaign by VisitBritain around the new Bond movie Spectre, including a sweepstake competition for a luxury weekend in London.

Live the Bond LifestyleSource: VisitBritain